Akio Toyoda might just be today’s equivalent of Enzo Ferrari.
Not in terms of character, by all accounts, but in that both can be described as talismanic leaders with a genuine passion for motorsport and a determination to place it at the heart of their firm’s philosophy – which has paid dividends on road and track.
Actually, Toyoda might be even more remarkable: while Ferrari led a specialist sports car firm created to allow him to indulge in his passion, Toyoda is chairman of Toyota, the world’s biggest car manufacturer.
